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Primer on Consumer Behavior

- A Guide for Managers

About Primer on Consumer Behavior

Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.

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  • Language:
  • English
  • ISBN:
  • 9781947441200
  • Binding:
  • Paperback
  • Pages:
  • 140
  • Published:
  • July 16, 2018
Delivery: 1-2 weeks
Expected delivery: November 14, 2024

Description of Primer on Consumer Behavior

Provides a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.

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