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Principles of Marketing
- A Value-Based Approach
- Binding:
- Paperback
- Pages:
- 428
- Published:
- November 18, 2013
- Dimensions:
- 244x192x22 mm.
- Weight:
- 824 g.
Delivery:
1-2 weeks
Expected delivery: August 28, 2025
Description of Principles of Marketing
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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