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Principles of Marketing Student Access Card

About Principles of Marketing Student Access Card

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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  • Language:
  • English
  • ISBN:
  • 9780273710004
  • Binding:
  • Miscellaneous printed material
  • Pages:
  • 4
  • Published:
  • June 14, 2006
  • Edition:
  • 4
  • Dimensions:
  • 166x228x6 mm.
  • Weight:
  • 54 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 20, 2024

Description of Principles of Marketing Student Access Card

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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