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Principles of Marketing
- Binding:
- Paperback
- Pages:
- 1296
- Published:
- August 2, 2006
- Edition:
- 4
- Dimensions:
- 266x198x54 mm.
- Weight:
- 2300 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 20, 2024
Description of Principles of Marketing
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
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