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Principles of Pricing
- An Analytical Approach
- Binding:
- Hardback
- Pages:
- 262
- Published:
- March 5, 2012
- Dimensions:
- 160x232x19 mm.
- Weight:
- 526 g.
Delivery:
2-3 weeks
Expected delivery: July 26, 2024
About Rakesh V. (Northwestern University Vohra
View all books by Rakesh V. (Northwestern University VohraDescription of Principles of Pricing
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
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