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Principles of Pricing

- An Analytical Approach

About Principles of Pricing

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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  • Language:
  • English
  • ISBN:
  • 9781107010659
  • Binding:
  • Hardback
  • Pages:
  • 262
  • Published:
  • March 4, 2012
  • Dimensions:
  • 160x232x19 mm.
  • Weight:
  • 526 g.
Delivery: 2-3 weeks
Expected delivery: January 12, 2025

Description of Principles of Pricing

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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