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Product Innovation
- Leading Change through Integrated Product Development
- Binding:
- Paperback
- Pages:
- 640
- Published:
- June 18, 2008
- Dimensions:
- 245x173x37 mm.
- Weight:
- 1074 g.
Delivery:
1-2 weeks
Expected delivery: July 10, 2025
About David L. (Lally School of Management and Technology Rainey
View all books by David L. (Lally School of Management and Technology RaineyDescription of Product Innovation
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.
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