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Progress in Tourism Marketing
part of the Routledge Advances in Tourism series
- Binding:
- Hardback
- Pages:
- 328
- Published:
- March 29, 2006
- Dimensions:
- 166x245x25 mm.
- Weight:
- 756 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Progress in Tourism Marketing
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
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