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Promotion, Recruitment and Retention of Members in Nonprofit Organizations

About Promotion, Recruitment and Retention of Members in Nonprofit Organizations

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

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  • Language:
  • English
  • ISBN:
  • 9781839826597
  • Binding:
  • Hardback
  • Pages:
  • 136
  • Published:
  • February 7, 2021
  • Dimensions:
  • 238x160x15 mm.
  • Weight:
  • 324 g.
Delivery: 2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025

Description of Promotion, Recruitment and Retention of Members in Nonprofit Organizations

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

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