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Promotional Practices and Perspectives from Emerging Markets
- Binding:
- Hardback
- Pages:
- 262
- Published:
- September 5, 2022
- Dimensions:
- 156x18x234 mm.
- Weight:
- 562 g.
Delivery:
2-3 weeks
Expected delivery: June 6, 2024
Description of Promotional Practices and Perspectives from Emerging Markets
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
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