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Psychology of the Consumer and Its Development
- An Introduction
- Binding:
- Paperback
- Pages:
- 362
- Published:
- October 22, 2012
- Edition:
- 11999
- Dimensions:
- 155x235x20 mm.
- Weight:
- 581 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Psychology of the Consumer and Its Development
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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