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Public Relations and Participatory Culture

- Fandom, Social Media and Community Engagement

About Public Relations and Participatory Culture

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

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  • Language:
  • English
  • ISBN:
  • 9781138787728
  • Binding:
  • Hardback
  • Pages:
  • 266
  • Published:
  • March 16, 2016
  • Dimensions:
  • 241x165x20 mm.
  • Weight:
  • 552 g.
Delivery: 2-4 weeks
Expected delivery: December 5, 2024

Description of Public Relations and Participatory Culture

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

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