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Public Relations and the Corporate Persona
- The Rise of the Affinitive Organization
- Binding:
- Paperback
- Pages:
- 176
- Published:
- December 11, 2019
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Public Relations and the Corporate Persona
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
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