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Public Relations, Branding and Authenticity
- Brand Communications in the Digital Age
- Binding:
- Paperback
- Pages:
- 196
- Published:
- September 29, 2021
- Dimensions:
- 236x143x27 mm.
- Weight:
- 304 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Public Relations, Branding and Authenticity
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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