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Public Relations, Branding and Authenticity
- Brand Communications in the Digital Age
- Binding:
- Hardback
- Pages:
- 186
- Published:
- February 5, 2020
- Dimensions:
- 242x224x12 mm.
- Weight:
- 442 g.
Delivery:
2-3 weeks
Expected delivery: October 10, 2024
Description of Public Relations, Branding and Authenticity
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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