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Public Relations Strategy
part of the PR In Practice series
- Binding:
- Paperback
- Pages:
- 208
- Published:
- November 3, 2009
- Edition:
- 3
- Dimensions:
- 157x234x16 mm.
- Weight:
- 320 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 23, 2024
Description of Public Relations Strategy
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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