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Public Relations

About Public Relations

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

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  • Language:
  • English
  • ISBN:
  • 9780750657242
  • Binding:
  • Paperback
  • Pages:
  • 452
  • Published:
  • November 19, 2003
  • Dimensions:
  • 188x246x23 mm.
  • Weight:
  • 864 g.
Delivery: 1-2 weeks
Expected delivery: May 30, 2024

Description of Public Relations

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

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