Books published by Business Expert Press

"e;A must read for every aspiring entrepreneur. A clear guide to effective and realistic selling for those with a "e;big idea"e; who wish to achieve success for their products and to avoid costly and ineffective pitfalls in their quest. The framework balances entrepreneurs' creativity with a foundation of solid business principles."e; --Jim McCann, Founder, 1-800-FLOWERS

A recent Gallup Study estimated that 7 in 10 American workers are "e;actively disengaged"e; or "e;not engaged"e; while at work, costing the economy between $450 and $550 billion per year. Employee LEAPS Leveraging Engagement by Applying Positive Strategies has been written to increase employee engagement and optimize workplace performance. By harnessing the power of engagement and nurturing people's innate desire to be captivated by the activities in which they are involved, Employee LEAPS has the potential to transform organizations and facilitate remarkable outcomes that extend far beyond what could be achieved otherwise. If you are interested in increasing employee engagement and optimizing workplace performance, Employee LEAPS is the book for you. The author provides astute direction on how to increase organizational capacity and unleash talent, enabling businesses to produce exceptional results. Employees who are engaged in the activities they are involved deliver results far superior to those who are not.

The attacks of 9/11 and The Great Recession affected us all and created a new economy in the process: the New Normal. The result has been greater demands for management to unleash the power within diverse workforces and rapidly respond to market and technology changes. Most small and mid-sized businesses that survived the Great Recession offer limited management training. Entrepreneurs are so busy that any leadership development is through the Graduate School of Hard Knocks. I continually hear business owners and management express frustration with their ability to accomplish goals with their personnel who seem apathetic about their businesses. This book will help any leadership team use their talents to nimbly respond to shifting demands and create a better future for their business and their communities by transitioning from traditional management structures to a system of leadership behaviors. The components of that system include aligning your workforce, communicating rapidly and effectively throughout your organization, emphasizing ethical behavior, collaborating with clients and associates, and making informed decisions to improve operations and implement changes, motivating to develop an inclusive and high-performing workplace and innovation of new products and services that expand market positions and respond to market changes. These elements can make or break a business in this 21st-century New Normal economy.

Intended for MBA students, executives, and managers to discover the internal and external benefits of environmental and sustainability reporting, the basics of reporting, and the reaction of the investment community.

Whether you are a seasoned manager who is considering a mid-career change or a college-bound graduate looking at future career in the health science profession, this book offers you a comprehensive, quick glimpse of the health care industry. This book will enable you to begin asking further questions, identify untapped opportunities, and unleash the potential nesting in your current network. Written from a business perspective, this book provides managers with a framework for understanding the historical and competitive landscape in health care. It enables readers to evaluate past development, current issues, and projected changes that affect the industry. It is a good springboard for conversations pertinent to the strategic business development of businesses in the health care industry, especially for non-clinically trained professionals.

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Information security is at the forefront of timely IT topics, due to the spectacular and well-publicized breaches of personal information stored by companies. To create a secure IT environment, many steps must be taken, but not all steps are created equal. There are technological measures that increase security, and some that do not do, but overall, the best defense is to create a culture of security in the organization. The same principles that guide IT security in the enterprise guide smaller organizations and individuals. The individual techniques and tools may vary by size, but everyone with a computer needs to turn on a firewall and have antivirus software. Personal information should be safeguarded by individuals and by the firms entrusted with it. As organizations and people develop security plans and put the technical pieces in place, a system can emerge that is greater than the sum of its parts.

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Takes an in-depth look at the corporate governance system in China, the largest emerging capital market in the world. The main goal of this book is to describe unique Chinese corporate governance features and examine the main factors that have shaped the Chinese corporate governance system.

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

A compilation of articles and editorials by Prof Czinkota published in news media worldwide. The book contains thoughtful insight into core dimensions of international business and trade. The vast array of themes reflects how international business reaches every corner of our world today.

Provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. The approach is called 5 Sources (5S). The five fundamental branding principles simply outsource the brand and put the customer back in control.

Traditional macroeconomic principles textbooks are theoretically based, and require students to apply definitions, analyze charts, graphs and tables, and use logic and reasoning skills to evaluate the effects of economic shocks or policy changes. Recognizing how challenging this is, economics instruction has adopted video, simulation, and other methods to aid in learning. These methods, however, while possibly stimulating students' imagination, may also stifle it and contribute to a dependent learning style. It may also fail to connect topics and models in cohesive and meaningful ways. This book presents macroeconomic principles in a logical and concise order, and uses the Maple(c) mathematics program to build and analyze macroeconomic models. The method outlined in this book teaches readers with basic algebraic skill levels how to build a model of the macro-economy from the ground up. The method uses models derived from typical principles textbooks using Maple as a platform. Maple's interface is as easy to use as typing a simple math problem in Microsoft Word using keys on a standard keyboard. The Maple syntax is kept simple, which allows readers to be proficient in Maple in a matter of minutes. In short, this book allows executives, advanced degree students, undergraduate students, business executives, managers, policy makers, and others to gain a fuller understanding of how the macro-economy works. Topics covered in the book range from individual demand and firm supply to aggregate demand and supply, and fiscal and monetary policy from the Austrian to Keynesian schools of thought.