Books published by Cengage Learning EMEA

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Suitable for students starting a course of study in bookkeeping and accounting. This book offers a fresh interpretation of the accounting model, then uses it to describe and illustrate the financial workings of the limited company. It covers the accounting knowledge required by non-specialist students of business and management.

Provides revision for basic mathematical numerical skills, examines some statistical techniques, and introduces basic quantitative modelling techniques. This book provides learning objectives and outcomes at the start and end of the chapters. It also includes worked examples with explanations.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

Provides a complete preparation for the BEC exams. This work is also suitable for in-company training courses and for business people and students wishing to improve their English and job prospects. It covers the three levels of the exam: BEC Preliminary; BEC Vantage; and, BEC Higher.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. This title provides preparation for the BEC exams.

Provides an insight into the construction and operation of modern computer systems. It reviews main computer sub-systems such as the CPU, primary and secondary storage devices, I/O systems, and the display. It also deals with digital circuits and describes basic gates along with their use in forming combinational and sequential logic circuits.

Series Information Providing complete support for the developing healthcare practitioner looking to move into areas of accountability and managerial responsibility. Enhancing the knowledge and skills of health care students and registered practitioners in public health approaches to preventative health care.

Human-Computer Interaction is important as a means of achieving competitive IT product designs. Providing coverage for a one semester course, the examples and activities are useful exam preparation tools for computing students on an introductory HCI course.

Intended for students learning how to program for the first time. This is an introduction to Java. Students work their way through chosen examples and exercises. These drills provide them with a working knowledge of basic programming constructs. Taking an "objects later" approach, this book is designed for one semester courses.

Provides a range of instant ways to improve your communications skills in business.

Gives students a background to the use of cables and enclosed cable systems. This title not only looks at the cables in use but also at what should be considered when selecting cables for an application. It covers such topics as Steel conduit, PVC conduit, Trunking and cable tray, Fixing, mechanical protection and the installation of cables.

The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.

Provides students with a firm understanding of the nature of income and its relationship to capital and asset value. This book offers an interdisciplinary approach to income. It includes worked examples, and updated references that is suitable for students of both accounting and economics.

The focus of this text is on strategic marketing decision making in a global context.

Research is an ever-increasing vital feature of academic accounting and finance, but few researchers are ever offered guidance on the research process.Research Method & Methodology in Finance & Accounting is the only book of its kind as it focuses on academic rather than student research. The text provides a clear, well-written guide to research in these subjects.This essential book, for both students and lecturers, has now been fully revised and updated, to include all of the advances made on the subject in the last 10 years.

Suitable for managers and HR professionals, students of management and occupational psychology at undergraduate and MBA level, this title explores knowledge about how teams work, how and why they become effective and how they influence an organization. It describes how managers at all levels can improve team working within their organization.