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Strategic Marketing Management
- A Process Based Approach
- Binding:
- Paperback
- Pages:
- 512
- Published:
- November 17, 2009
- Edition:
- Dimensions:
- 195x260x23 mm.
- Weight:
- 1066 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Description of Strategic Marketing Management
Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
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