Books published by Goodfellow Publishers Limited

a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

A powerful and unique case-study focused, theoretically rigorous and pan-European approach of our most ubiquitous cultural phenomena - festivals. Edited by a hugely expert and experienced team of editors and authors drawn from across Europe and is based on the groundbreaking work of the European Festival Research Project (EFRP).

A comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. It provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.

This book explores why the industry is misperceived and how it can take its rightful leadership place in the transformation to the new green economy. It looks practically into these issues by taking the views of 46 government, industry and civil society thought leaders on the challenges, opportunities and solutions.

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.

It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner.

A comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts.

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic impacts.

The Spa Manager's Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on those areas that industry leaders have identified as critical and missing in today's spa leaders, combined with advice from over 40 spa experts.

An accessible and concise resource that introduces non-specialist students to the key concepts and principles of business law, providing a non-technical alternative to the currently available heavyweight texts.

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory' and `Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.