Books published by John Wiley & Sons Inc

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals.

The fast and easy way to start and maintain a hive Beekeeping For Dummies is a practical, step-by-step beginner's guide to beekeeping.

The fun and easy way to get a grip on golf Golf For Dummies, 4th Edition, gives you all the latest information on the game, including updated expert advice on everything from improving fundamentals to mastering the game's mental aspects.

Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization.

The top-selling auto repair guide--400,000 copies sold--now extensively reorganized and updated Forty-eight percent of U.S. households perform at least some automobile maintenance on their own, with women now accounting for one third of this $34 billion automotive do-it-yourself market.

Written in partnership with SAP, this is the first IS book that provides the right introductory content and combines it with hands-on practice in the form of a simulated SAP environment. It also offers a unique perspective by discussing both the typical processes in organizations and the role of information systems in supporting these processes.

Get down with rock, R&B, jazz, blues, funk, and Latin rhythms! Groove to the beat in no time with this ultimate rockin' guide! Whether you're dreaming of starting a band, striking the snares, or simply playing a hand drum, this interactive book-and-CD package makes it easy to pick up the basics.

In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" except the former chairman and CEO of Medtronic, Bill George. Here, George makes the case that we do need new leaders, not just new laws, to bring us out of the corporate crisis.

Fight inflammation and manage chronic pain and fatigue with this essential guideArthritis, stroke, chronic respiratory disease, cancer, obesity, and diabetes all have roots in chronic inflammation. No book explores the connection in a more accessible and straight-forward fashion. Packed with the latest information that can have a real and immediate impact on your health, the brand-new edition includes:* 100 tasty and nourishing recipes* Key anti-inflammation foods to incorporate in your diet* Inflammatory foods to avoid* The latest in anti-inflammatory superfoods* Meal plans to fit any lifestyle* The latest in lifestyle factors that impact inflammationAnti-Inflammatory Diet for Dummies, 2nd Edition explores the link between inflammation and diseases like stroke, chronic respiratory disease, heart disease, cancer, obesity, and diabetes. Filled with actionable and practical tips for avoiding inflammatory foods and activities, this book constitutes the first update in the series in ten years.

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.This book helps in achieving that goal by showing the reader how to:* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposalsThis book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Your ultimate go-to project management biblePerform Be Agile! Time-crunch! Right now, the business world has never moved so fast and project managers have never been so much in demand--the Project Management Institute has estimated that industries will need at least 87 million employees with the full spectrum of PM skills by 2027. To help you meet those needs and expectations in time, Project Management All-in-One For Dummies provides with all the hands-on information and advice you need to take your organizational, planning, and execution skills to new heights.Packed with on-point PM wisdom, these 7 mini-books--including the bestselling Project Management and Agile Project Management For Dummies--help you and your team hit maximum productivity by razor-honing your skills in sizing, organizing, and scheduling projects for ultimate effectiveness. You'll also find everything you need to overdeliver in a good way when choosing the right tech and software, assessing risk, and dodging the pitfalls that can snarl up even the best-laid plans.* Apply formats and formulas and checklists* Manage Continuous Process Improvement* Resolve conflict in teams and hierarchies* Rescue distressed projects

#1 Business Bestseller (Wall Street Journal, Amazon, USA Today)The Great Devaluation may be one of the most timely books ever written on the state of the global economy. Baratta sums it up simply enough with the following idea:"What seems crazy in normal times becomes necessary in a crisis."The Great Devaluation is the #1 bestselling book that explains why the real crisis facing the world today is not the Coronavirus. The real crisis facing the world is explosive government debt and deficits. Governments are now left with no choice but to spend more than they make, borrow more than they can ever repay, and devalue their currencies to cover it all up.Former Hollywood storyteller Adam Baratta brings monetary policy to life in this follow-up to his national bestseller, Gold Is A Better Way. You'll learn how and why Federal Reserve polices have facilitated an explosion in government debt and have systematically undermined the world financial system in the name of profit. The result? An out of control system where financial inequality has become a ticking time bomb set to blow up the global economy.

?Based on positive psychology and design thinking, this inspiring book shows how to courageously follow your own path.?--Prof. Antoinette Weibel, University of St. Gallen?A valuable companion for all personal changes and future plans.?--Prof. Isabell M. Welpe, Technical University of MunichThe Design Thinking Playbook is for everyone who can imagine living in a future that fulfills them and makes them feel better. It?s for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively.

Discover the foundation, power, and necessity of visual communication with this essential guideVisual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message.* Learn best practices for visual communication* Gain inspiration from countless visual examples* Stay on top of the latest trends in visual communication* Understand visual communication for marketing, sales, design, HR, and moreKiller Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Get the best prep kit for the CCNA certification exam! This set includes a certification study guide PLUS practice tests. Benefit from comprehensive exam preparations and launch your technical career!The new Cisco Certified Network Associate (CCNA) program is designed to help you prove your IT skills in a dynamic field. The CCNA Certification Study Guide and Practice Tests Kit: Exam 200-301 is a complete prep study set for exam success and launching a Cisco networking career! This comprehensive kit focuses on the solutions and technologies needed to implement and administer a broad range of modern networking and IT infrastructure. It gives you access to thousands of practice questions with both answers and explanations.The kit includes the CCNA Certification Study Guide: Exam 200-301 to help you prepare for the new CCNA certification exam, covering essential knowledge and skills related to network fundamentals. It also provides CCNA Certification Practice Tests: Exam 200-301, which is a collection of six unique practice tests. The tests cover the six CCNA certification exam objective domains. You'll also get two more practice exams. This adds up to a total of 1,000 practice test questions to prepare you for CCNA test success.With its study guide and practice tests, this set covers a range of topics so you can deepen your skills and reinforce your knowledge.* Review network fundamentals and network access topics* Access key information on IP connectivity and IP services* Expand your knowledge of security fundamentals* Gain a broader understanding of automation and programmabilityThe CCNA exam prep kit also connects you to a robust set of online tools for interactive learning. Review thousands of questions, a pre-assessment test, bonus practice exams, flashcards, and a glossary. You'll have the online tools you need to prepare for Exam 200-301.

Over 100 Quick and Easy RecipesWondering how get the most out of your Instant Pot or your favorite multi-cooker? This one-of a kind guide will walk you through what you need to know to start cooking with your Instant Pot today. It covers what you can cook to setting functions to keeping your pot looking (and smelling!) like new, plus what will happen step-by-step through the cooking process. You will also get over 100 tasty, family-friendly recipes for making delicious mains, appetizers, sides, breakfasts, and desserts--in a flash.Inside, you'll get the lowdown on getting to know your pot and all its features. Discover all that you and your Instant Pot can achieve, from cooking fluffy rice, beans from scratch, and creating roasts, soups, vegetarian, Mediterranean, Keto, and Indian dishes, to making homemade yogurt, baby food, and decadent desserts.* Prep, set it, and go* Compatable with Instant Potmodels and brands like Ninja All-in-One Multi-Cooker* Get hours back in your day* Save time without losing flavor* Baby-friendly recipesIncludes recipes to suit the entire family, including baby-friendly, keto, gluten free and vegan options created by two dietitians! Now you can serve up home-cooked meals in a fraction of the time of a slow cooker--without feeling guilty about not spending a lot of time in your kitchen.

Create awesome iOS and Android apps with a single tool!& Flutter is an app developer's dream come true. With Google's open source toolkit, you can easily build beautiful apps that work across platforms using a single codebase. This flexibility allows you to get your work out to the widest possible audience. With Flutter already being used by thousands of developers worldwide in a market where billions of apps are downloaded every year, now is the right time to get ahead of the curve with this incredible tool.& Flutter for Dummies& is your friendly, ground-up route to creating multi-platform apps.& & & & From how to construct your initial frameworks to writing code in Dart, you'll find the essentials you need to ride the Flutter revolutionary wave to success. This book includes how to create an intuitive and stunning UI, add rich interactivity, and easily pull in data. You'll also see how Flutter features like Hot Reload--providing sub-second refreshes as you refine your work--help you make sure your app is a delight to use.* Start simple: follow steps to build a basic app* It's alive! Keep connected to online data* It moves! Make things fun with animated features* Get the word out: use tips to expand your audienceWhether you're a fledgling developer or an expert wanting to add a slick feather to your programming cap, join the Flutter revolution now and soar above the rest!

Learn about one of the most impactful distilleries in American history in this comprehensive taleBuffalo, Barrels, & Bourbon tells the fascinating tale of the Buffalo Trace Distillery, from the time of the earliest explorations of Kentucky to the present day. Author and award-winning spirits expert F. Paul Pacult takes readers on a journey through history that covers the American Revolutionary War, U.S Civil War, two World Wars, Prohibition, and the Great Depression.Buffalo, Barrels, & Bourbon covers the pedigree and provenance of the Buffalo Trace Distillery:* The larger-than-life personalities that over a century and a half made Buffalo Trace Distillery what it is today* Detailed accounts on how many of the distillery's award-winning and world-famous brands were created* The impact of world events, including multiple depressions, weather-related events, and major conflicts, on the distilleryBelonging on the shelf of anyone with an interest in American spirits and history, Buffalo, Barrels, & Bourbon is a compelling must-read.

Challenge your creativity methodsDesign thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a pair of design thinking thought leaders who've applied these steps to large organizations, this book helps you through the design thinking cycle and shows how it can help any industry.Inside...- Adopting a design thinking mindset- Building creative environments- Facilitating design thinking workshops- Working through the design thinking cycle- Implementing your solutions- Applying design thinking to business- Building a design thinking toolbox- Tips for transforming your organization

A delightful, quick read, The Coffee Bean is purposely written and designed for readers of all ages so that everyone can benefit from this transformational lesson. This is a book and message that, when read and shared, has the power to change your life and the world around you. You just have to decide: are you a carrot, egg, or coffee bean?

Customize and ramp-up Office 365 applicationsNOTE: Please click Downloads (located in the menu on the left) to download "Full Code Download."The revised 2019 edition of Mastering VBA Microsoft Office 365 offers an accessible guide that shows how to extend the capabilities of Office 365 applications with VBA programming. Written in clear terms and understandable language, the book includes systematic tutorials and contains both intermediate and advanced content for experienced VB developers. Designed to be comprehensive, the book addresses not just one Office application, but the entire Office suite. To enhance understanding, the content is explored in real-world projects in Word, Excel, Outlook, and PowerPoint.Since the technical programming methods in the Office applications continue to evolve, the updated 2019 edition reviews the changes to the program. Code libraries, the API, and the object model for each Office program have been modified during the three years since the last version of this book. Various elements within VBA have been deprecated or replaced, and the surface UI changed as well. The updated 2019 edition covers topics such as:* Recording macros and getting started with VBA* Learning how to work with VBA* Using loops and functions* Using message boxes, input boxes, and dialog boxes* Creating effective code* XML-based files, ActiveX, the developer tab, content controls, add-ins, embedded macros, and securityWritten for all levels of Microsoft Office 365 users, Mastering VBA Microsoft Office 365: 2019 Edition explains how to customize and automate the Office suite of applications.

The popular guide to the project management body of knowledge, now fully updatedNow in its eighth edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics, with nearly 40,000 copies sold in the last three editions! Well-known expert Robert Wysocki has added four chapters of new content based on instructor feedback, enhancing the coverage of best-of-breed methods and tools for ensuring project management success.With enriched case studies, accompanying exercises and solutions on the companion website, and PowerPoint slides for all figures and tables, the book is ideal for instructors and students as well as active project managers.* Serves as a comprehensive guide to project management for both educators and project management professionals* Updated to cover the new PMBOK® Sixth Edition* Examines traditional, agile, and extreme project management techniques; the Enterprise Project Management Model; and Kanban and Scrumban methodologies* Includes a companion website with exercises and solutions and well as PowerPoint slides for all the figures and tables used* Written by well-known project management expert Robert WysockiEffective Project Management, Eighth Edition remains the comprehensive resource for project management practitioners, instructors, and students.(PMBOK is a registered mark of the Project Management Institute, Inc.)

The no-nonsense guide to building your own WordPress site With the help of WordPress All-in-One For Dummies, you can get your first WordPress blog or website set up in no time. This edition is fully updated for the latest WordPress releases, so you can walk through all the features of this powerful web builder. You'll discover how to choose and customize a theme, pick the perfect web host and URL, and manage multiple websites with multiple authors. Use WordPress as a content management software (CMS) platform, work with multimedia formats, and add plugins to your site. With state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. This beginner-friendly Dummies guide gives you the know-how to make WordPress work for you. Build a website or blog with WordPress, the leading open-source web builder Discover the powerful, customizable features of the latest versions of WordPress Allow multiple people to contribute to your site and keep your content organized Easily make changes and modifications with the WordPress interfaceBoth WordPress novices and more experienced users looking to dive into new features will love the easy-to-follow instructions and tips in WordPress All-in-One For Dummies.

Speaking Being: Werner Erhard, Martin Heidegger, and a New Possibility of Being Human is an unprecedented study of the ideas and methods developed by the thinker Werner Erhard. In this book, those ideas and methods are revealed by presenting in full an innovative program he developed in the 1980s called The Forum--available in this book as a transcript of an actual course led by Erhard in San Francisco in December of 1989. Since its inception, Erhard's work has impacted the lives of millions of people throughout the world. Central to this study is a comparative analysis of Erhard's rhetorical project, The Forum, and the philosophical project of Martin Heidegger. Through this comparative analysis, the authors demonstrate how each thinker's work sometimes parallels and often illuminates the other.The dialogue at work in The Forum functions to generate a language which speaks being. That is, The Forum is an instance of what the authors call ontological rhetoric: a technology of communicating what cannot be said in language. Nevertheless, what does get said allows those participating in the dialogue to discover previously unseen aspects of what it currently means to be human. As a primary outcome of such discovery, access to creating a new possibility of what it is to be human is made available.The purpose of this book is to show how communication of the unspoken realm of language--speaking being--is actually accomplished in The Forum, and to demonstrate how Erhard did it in 1989. Through placing Erhard's language use next to Heidegger's thinking--presented in a series of "Sidebars" and "Intervals" alongside The Forum transcript--the authors have made two contributions. They have illuminated the work of two thinkers, who independently developed similar forms of ontological rhetoric while working from very different times and places. Hyde and Kopp have also for the first time made Erhard's extraordinary form of ontological rhetoric available for a wide range of audiences, from scholars at work within a variety of academic disciplines to anyone interested in exploring the possibility of being for human beings.From the Afterword:I regard Speaking Being as an enormously important contribution to understanding Heidegger and Erhard. The latter has received far too little serious academic attention, and this book begins to make up for that lack. Moreover, the book's analysis of Heidegger's thought is among the best that I have ever read. I commend this book to all readers without reservation.Michael E. Zimmerman, Professor Emeritus, University of Colorado, Boulder

Highly regarded for its accessibility and focus on practical applications, Control Systems Engineering offers students a comprehensive introduction to the design and analysis of feedback systems that support modern technology. Going beyond theory and abstract mathematics to translate key concepts into physical control systems design, this text presents real-world case studies, challenging chapter questions, and detailed explanations with an emphasis on computer aided design. Abundant illustrations facilitate comprehension, with over 800 photos, diagrams, graphs, and tables designed to help students visualize complex concepts.Multiple experiment formats demonstrate essential principles through hypothetical scenarios, simulations, and interactive virtual models, while Cyber Exploration Laboratory Experiments allow students to interface with actual hardware through National Instruments' myDAQ for real-world systems testing. This emphasis on practical applications has made it the most widely adopted text for core courses in mechanical, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text continues to offer in-depth exploration of up-to-date engineering practices.

Maximize your Excel experience with VBA Excel 2019 Power Programming with VBA is fully updated to cover all the latest tools and tricks of Excel 2019. Encompassing an analysis of Excel application development and a complete introduction to Visual Basic for Applications (VBA), this comprehensive book presents all of the techniques you need to develop both large and small Excel applications. Over 800 pages of tips, tricks, and best practices shed light on key topics, such as the Excel interface, file formats, enhanced interactivity with other Office applications, and improved collaboration features.  Understanding how to leverage VBA to improve your Excel programming skills can enhance the quality of deliverables that you produceΓÇöand can help you take your career to the next level. Explore fully updated content that offers comprehensive coverage through over 900 pages of tips, tricks, and techniques Leverage templates and worksheets that put your new knowledge in action, and reinforce the skills introduced in the text Improve your capabilities regarding Excel programming with VBA, unlocking more of your potential in the office Excel 2019 Power Programming with VBA is a fundamental resource for intermediate to advanced users who want to polish their skills regarding spreadsheet applications using VBA.

Learn streamlined management and maintenance capabilities for Microsoft 365 BusinessIf you want to make it easy for your teams to work together using the latest productivity solutions with built-in security--while saving thousands of dollars in implementing the solution--you've picked the right book. Inside, you'll gain an understanding of Microsoft 365 Business, a complete integrated solution for business productivity and security powered by Office 365 and Windows 10. You'll also learn how this cloud-based solution can help grow your business while protecting company data from potential threats using the same security management tools large enterprises use.Microsoft 365 Business For Admins For Dummies provides business owners, IT teams, and even end users an understanding of the capabilities of Microsoft 365 Business: an integrated platform and security solution built with the latest features to enable today's modern workforce and empower businesses to achieve their goals.* De-mystifies the complexities of the bundled solution to help you avoid common deployment pitfalls* Includes the latest information about the services included in Microsoft 365 Business* Enhance team collaboration with intelligent tools* Manage company-owned or bring your own device (BYOD) devices from one portal* Step through a guided tour for running a successful deploymentGet the guidance you need to deploy Microsoft 365 Business and start driving productivity in your organization while taking advantage of the built-in security features in the solution to grow and protect your business today.

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today's buyers have more power than ever before--more information, more at stake, and more control over the buying process--they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer--along with your company's growth, profits, and market valuation.In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.You'll learn:* Seven Immutable Rules of Sales Negotiation* Why "Win-Win" Usually Means "You-Lose"* The One Rule of Sales Negotiation You Must Never Break* How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor* The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles* Seven Principles of Effective Sales Negotiation Communication* How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink* How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools* Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation* How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table* How to Protect Yourself from the Psychological Games that Buyers PlayWith these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer.You'll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.

OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTSData Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share.Digitalisation - or the Digital Revolution - was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by:* Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model* Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business's development* Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business* Reading first-hand stories from today's thought leaders who are shaping data transformation at their companiesEnable your company's data to lift profits with Data Driven Business Transformation.