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Hacking Marketing
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- Binding:
- Hardback
- Pages:
- 288
- Published:
- April 1, 2016
- Dimensions:
- 164x236x25 mm.
- Weight:
- 498 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 10, 2024
Description of Hacking Marketing
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
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