Books published by Kogan Page Ltd

Prepare for your BMAT with this quick and easy guide featuring over 420 practice questions, including mock tests, revision topics and video podcasts.

The contemporary industrial robot is the focal point of a wide variety of elements in modern technology. It is a collection of parts, some of which act as drives and some of which act as architectural materials that give the robot body strength. This book is a thorough inventory of the technologies involved and the way in which they meet and work together in order to produce a functional robot arm. The authors have striven to describe thoroughly the components that make up robot arms. This gives both the student and the practitioner a complete view of the principles involved in such components and the differences between existing technologies. However, it is not only the student who benefits from this approach but also the potential robot user who, at the moment, may be faced with a bewildering choice of combinations of different types of components in the robots that are available to him. For example, it is difficult for a production manager to appreciate the differences between robots that use direct current motors, stepping motors and pneumatic actuators. The authors have succeeded in structuring the book so that the reader can weigh up the pros and cons of these different techniques at whatever level of depth he requires. Certainly, the book aims to provide as much depth as there is in these topics without assuming a detailed knowledge of specialized areas of engineering.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.

Get the best from your clients with these relevant, effective psychological coaching techniques.

Put finance into the context of top-level decision making and use it as a measure and predictor of successful strategy with this practical resource.

Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.

Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.

Identify potential areas of risk within your business using this expert advice from leading industry contributors.

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.

Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence.

An insightful analysis of how in today's environmentally aware, financially challenging and globalised world leading car brands have survived and thrived, and a strategic guide to future success.

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Formulate a business strategy with this 8-step method featuring detailed surveys of effective strategy models.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.