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Kapferer on Luxury

- How Luxury Brands Can Grow Yet Remain Rare

About Kapferer on Luxury

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

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  • Language:
  • English
  • ISBN:
  • 9780749474362
  • Binding:
  • Paperback
  • Pages:
  • 240
  • Published:
  • March 2, 2015
  • Dimensions:
  • 233x157x16 mm.
  • Weight:
  • 380 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Kapferer on Luxury

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

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