Books published by Kogan Page Ltd

John Adair's Leadership Lexicon is an all-in-one volume of his ground breaking and influential works on leadership. Including the international best-seller Leadership of Muhammad, it explores the nature of motivation, strategy and the skills needed to become a leader.

How to Master the IELTS is an all-in-one guide to passing the IELTS. It covers all four modules and includes full-length practice exams and online MP3 files for audio listening tests.

Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

A practical, accessible book which looks at the vital principles of good negotiation, that can result in improved business performance and better business relationships

Develop the skills to deal with different international managerial situations and work effectively across cultures.

Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.

Supervision in Coaching examines how coaches can use professional development tools including supervision and continuing professional development to improve and develop their coaching practice.

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.

The Reward Management Toolkit provides practical guidance on the steps required to develop and implement reward innovations and to manage key reward practices, including: bonus schemes, pay reviews and evaluating rewards.

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.

How to Succeed at an Assessment Centre gives essential guidance on how to succeed in group exercises and presentations, pass psychometric tests, complete personality and emotional intelligence questionnaires, cope with panel interviews and role play exercises and perfect reading and listening skills.

How to Pass the UK's National Firefighter Selection Process complies with the national standards and focuses on the most challenging parts of the application process. It includes new tests on fault diagnosis and spatial reasoning as well as practical ideas on how to dramatically improve your prospects before you apply.

Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.

Practical advice and case studies for international companies looking to initiate or expand their business activities in China. Business Insights: China includes real-world examples of corporate successes and failures, an overview of regulatory developments, details on importing and exporting, as well as insightful commentary from companies already operating in China.