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The Branded Mind
- What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
- Binding:
- Hardback
- Pages:
- 272
- Published:
- February 2, 2011
- Dimensions:
- 166x243x22 mm.
- Weight:
- 568 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of The Branded Mind
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
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