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Qualitative Marketing Research
- A Cultural Approach
part of the Introducing Qualitative Methods Series series
- Binding:
- Hardback
- Pages:
- 240
- Published:
- May 10, 2006
- Dimensions:
- 170x242x0 mm.
- Weight:
- 560 g.
Delivery:
2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
Description of Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
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