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Qualitative Marketing Research
- Binding:
- Hardback
- Pages:
- 256
- Published:
- January 31, 2001
- Dimensions:
- 156x234x19 mm.
- Weight:
- 510 g.
Delivery:
2-4 weeks
Expected delivery: September 25, 2025
Description of Qualitative Marketing Research
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
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