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Qualitative Methods for Marketplace Research
- Binding:
- Paperback
- Pages:
- 272
- Published:
- April 19, 2001
- Dimensions:
- 152x228x13 mm.
- Weight:
- 370 g.
Delivery:
1-2 weeks
Expected delivery: September 3, 2025
Description of Qualitative Methods for Marketplace Research
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
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