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Qualitative Research in Intelligence and Marketing
- The New Strategic Convergence
- Binding:
- Hardback
- Pages:
- 264
- Published:
- October 30, 2000
- Dimensions:
- 156x235x15 mm.
- Weight:
- 595 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Qualitative Research in Intelligence and Marketing
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.
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