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Qualitative Research in Marketing and Management
- Doing Interpretive Research Projects
- Binding:
- Hardback
- Pages:
- 266
- Published:
- December 9, 2019
- Edition:
- 2
- Dimensions:
- 240x162x23 mm.
- Weight:
- 572 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Qualitative Research in Marketing and Management
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.
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