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Qualitative Research in Marketing and Management
- Doing Interpretive Research Projects
- Binding:
- Hardback
- Pages:
- 266
- Published:
- December 10, 2019
- Edition:
- 2
- Dimensions:
- 240x162x23 mm.
- Weight:
- 572 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of Qualitative Research in Marketing and Management
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.
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