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Relationship Marketing
- A Consumer Experience Approach
part of the SAGE Advanced Marketing Series series
- Binding:
- Paperback
- Pages:
- 216
- Published:
- April 19, 2010
- Dimensions:
- 242x170x12 mm.
- Weight:
- 388 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Relationship Marketing
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
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