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Relationship Marketing in Franchising and Retailing
- Binding:
- Hardback
- Pages:
- 130
- Published:
- March 31, 2023
- Dimensions:
- 178x10x254 mm.
- Weight:
- 467 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
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