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Relationship Marketing in Professional Services
- A Study of Agency-Client Dynamics in the Advertising Sector
- Binding:
- Hardback
- Pages:
- 388
- Published:
- November 13, 1996
- Dimensions:
- 156x234x23 mm.
- Weight:
- 793 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Relationship Marketing in Professional Services
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
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