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Religions as Brands
- New Perspectives on the Marketization of Religion and Spirituality
part of the AHRC/ESRC Religion and Society Series series
- Binding:
- Hardback
- Pages:
- 276
- Published:
- December 27, 2013
- Dimensions:
- 164x235x24 mm.
- Weight:
- 668 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.
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