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Representing Consumers
- Voices, Views and Visions
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 416
- Published:
- September 23, 1998
- Dimensions:
- 156x234x24 mm.
- Weight:
- 930 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
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