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Representing Consumers
- Voices, Views and Visions
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 416
- Published:
- September 24, 1998
- Dimensions:
- 156x234x24 mm.
- Weight:
- 930 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
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