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Representing Consumers
- Voices, Views and Visions
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 416
- Published:
- September 23, 1998
- Dimensions:
- 152x229x28 mm.
- Weight:
- 770 g.
Delivery:
1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
Description of Representing Consumers
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.
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