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Reputation Management

- Marketing 04.05

part of the Express Exec series

About Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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  • Language:
  • English
  • ISBN:
  • 9781841122311
  • Binding:
  • Paperback
  • Pages:
  • 122
  • Published:
  • December 12, 2001
  • Dimensions:
  • 172x125x9 mm.
  • Weight:
  • 126 g.
Delivery: 2-4 weeks
Expected delivery: November 29, 2024

Description of Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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