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Rethinking Business Anthropology
- Cultural Strategies in Marketing and Management
- Binding:
- Hardback
- Pages:
- 232
- Published:
- May 1, 2013
- Dimensions:
- 157x242x18 mm.
- Weight:
- 490 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Rethinking Business Anthropology
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
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