We a good story
Quick delivery in the UK

Rethinking Business Anthropology

- Cultural Strategies in Marketing and Management

About Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Show more
  • Language:
  • English
  • ISBN:
  • 9781906093907
  • Binding:
  • Hardback
  • Pages:
  • 232
  • Published:
  • April 30, 2013
  • Dimensions:
  • 157x242x18 mm.
  • Weight:
  • 490 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

User ratings of Rethinking Business Anthropology



Find similar books
The book Rethinking Business Anthropology can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.