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Rethinking Prestige Branding
- Secrets of the Ueber-Brands
- Binding:
- Hardback
- Pages:
- 272
- Published:
- March 2, 2016
- Edition:
- Dimensions:
- 241x164x23 mm.
- Weight:
- 574 g.
Delivery:
2-3 weeks
Expected delivery: December 13, 2024
Description of Rethinking Prestige Branding
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
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