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Rethinking Strategy for Creative Industries
- Innovation and Interaction
- Binding:
- Paperback
- Pages:
- 238
- Published:
- September 29, 2020
- Dimensions:
- 232x156x21 mm.
- Weight:
- 390 g.
Delivery:
2-4 weeks
Expected delivery: July 13, 2025
Description of Rethinking Strategy for Creative Industries
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant
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