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Review of Marketing Research
- Special Issue - Marketing Legends
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 376
- Published:
- July 20, 2011
- Dimensions:
- 157x235x33 mm.
- Weight:
- 692 g.
Delivery:
2-4 weeks
Expected delivery: August 7, 2025
Description of Review of Marketing Research
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
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