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Review of Marketing Research
- Volume 5
- Binding:
- Hardback
- Pages:
- 216
- Published:
- October 31, 2008
- Dimensions:
- 183x259x20 mm.
- Weight:
- 534 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 11, 2025
Description of Review of Marketing Research
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
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