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Review of Marketing Research
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 307
- Published:
- December 2, 2010
- Dimensions:
- 160x238x29 mm.
- Weight:
- 622 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
Description of Review of Marketing Research
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
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