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Reviving Traditions in Research on International Market Entry
part of the Advances in International Marketing series
- Binding:
- Hardback
- Pages:
- 176
- Published:
- September 3, 2003
- Dimensions:
- 156x234x11 mm.
- Weight:
- 426 g.
Delivery:
2-4 weeks
Expected delivery: May 25, 2024
Description of Reviving Traditions in Research on International Market Entry
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
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