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Rivalry and Group Behavior Among Consumers and Brands
- Comparisons In and Out of the Sport Context
- Binding:
- Hardback
- Pages:
- 136
- Published:
- September 17, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 343 g.
Delivery:
2-3 weeks
Expected delivery: October 2, 2025
Description of Rivalry and Group Behavior Among Consumers and Brands
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
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