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Romancing the Market
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 312
- Published:
- December 2, 1998
- Dimensions:
- 156x234x18 mm.
- Weight:
- 456 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Romancing the Market
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
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