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Sales Forecasting Management
- A Demand Management Approach
- Binding:
- Paperback
- Pages:
- 368
- Published:
- February 7, 2005
- Edition:
- 2
- Dimensions:
- 153x229x19 mm.
- Weight:
- 516 g.
Delivery:
1-2 weeks
Expected delivery: September 6, 2025
Description of Sales Forecasting Management
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,
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