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About Sales Promotion

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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  • Language:
  • English
  • ISBN:
  • 9781844801619
  • Binding:
  • Paperback
  • Pages:
  • 288
  • Published:
  • April 18, 2006
  • Edition:
  • Dimensions:
  • 244x190x18 mm.
  • Weight:
  • 638 g.
Delivery: 1-2 weeks
Expected delivery: December 7, 2024

Description of Sales Promotion

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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