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Scientific Advertising
- Binding:
- Hardback
- Pages:
- 88
- Published:
- January 31, 2014
- Dimensions:
- 236x159x14 mm.
- Weight:
- 286 g.
Delivery:
2-3 weeks
Expected delivery: December 7, 2024
Description of Scientific Advertising
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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